Tell the reader the story of THEM at the end of the program. What “problem” does this program solve for them?
What will their life look like?
What changes are going to happen for them? What will it feel like?
Keep your paragraphs short and punchy.
This section will keep expanding for what you write, but try not to make it too long. This is a “pay attention to me” block. It’s meant to stand out. Making it too long means it blends in.